Motivation Quotient
When Motivation Aligns,
People Thrive
Why Motivation Matters
“After decades of teaching, research, and working with organizations around the world, one thing has becomevery clear to me:
the difference is rarely ability
—it’s motivation.
I’ve seen incredibly capable students struggle to move forward, and high-performing professionals feel stuck in their careers. Not because they lack talent, but because they haven’t found what truly drives them.
When motivation is aligned, everything changes.People learn faster, work with more clarity, and begin to move in a direction that feels both natural and sustainable.”
Dr. Elizabeth Tuleja, Ph.D.
Ph.D. in Education, University of Pennsylvania
Professor at Cornell University
Former Faculty, The Wharton School, University of Pennsylvania
Fulbright Scholar | Director of Research, Motivation Quotient |
Chief Research Officer, TalentMotives
When Motivation Is Missing
>51%
of U.S. college students regret choosing their major by their sophomore year
Source: Strada Education Network
66%
of employees say they feel burned out at work
Source: Gallup
87%
of employees worldwide feel disengaged at work
Source: Gallup
60%
of people say they feel stuck or unfulfilled in their lives
Source: McKinsey / Deloitte
80%
of New Year’s resolutions fail by February
Source: U.S. News
67%
of couples report a decline in relationship satisfaction over time
Source: Journal of Marriage & Family
How MQ Helps:
Find Your Passion:
Understand what truly drives you.
Discover the motivations that come naturally to you—
so work, learning, and life start to feel aligned instead of forced.
Improve Your Relationships
Understand yourself—and the people around you.
See what drives others, reduce friction, and build stronger connections
at work, at school, and in your personal life.
Discover Your Direction
Gain clarity on where you’re going—and why.
Make decisions with confidence, align your goals with your motivation,
and move forward with purpose.
Objective Results. Real Insight.
A
DEEP DIVE ANALYSIS IN SECONDS
See motivation clearly at a glance, powered by structured analysis that turns complex data into simple insight.
B
DATA VISUALIZATION
Understand motivation instantly, with clear visual reports designed to make complex data easy to read and act on.
C
ACCURACY
Get results you can trust, powered by motivation science, big data, and AI working together.
D
DATA SCALE
Analyze motivation at any scale, from individuals to entire teams, using a platform built for real-world data.
E
TRACKING
Track how motivation changes over time, with data that helps you make better, more confident decisions.
Understanding People, Powered by Evolving Data
MQ is built on a continuously growing foundation of human motivation data—
learning from individuals, teams, and real-world patterns across work, learning, and life.
As this data expands, our AI becomes more refined, uncovering deeper patterns,
sharper predictions, and more meaningful insights into what truly drives people.
This isn’t static analysis.
It’s a living system—designed to evolve, adapt, and better serve people over time.
The more it learns, the better it understands people.
A Glimpse into Our Metrics
90%+
INCREASE IN EMPLOYEE RETENTION
95%+
ACCURACY OF PREDICTIVE ANALYTICS
30
UNIQUE FACTORS OF MOTIVATION DNA®
100%
SATISFACTION WITH MQ RESULTS
